William Yeoward was branded one of London’s leading creative forces, he built a reputation as a style maker, retailer and designer of beautiful products for the home. He was known for his sophisticated, elegant and highly individual style. It is said that William had a true talent in knowing what people wanted. “It’s simple,” Yeoward said, “I just design what I would like to have in my home and fortunately there are other people who seem to like it too! Buying my work should bring long term pleasure not instant gratification and then years of disappointment!”
The William Yeoward Brand has a quiet understated good taste and sensitive understanding for its market, securing its place as a market leader in its field. The Brand is perceived globally as "Modern British” and has gained an enviable reputation for exquisite craftsmanship combined with originality. While constantly honing its products and applying meticulous attention to detail the Brand produces products with a sense of purpose and personality that are the hallmarks of all William Yeoward designs.
The William Yeoward philosophy has always been to ‘strive for excellence’ not only in design and production but most importantly in service.
It was a true honour to be approached by the William Yeoward Brand in summer 2019 to design a collection of table mats and napkins ready for Christmas. For years, even before starting Hare's Tail, I have admired the brands collections and collaborations, and to have become part of such a respectable foundation is truly wonderful. I really enjoyed working alongside the William Yeoward team and would like to extend my thanks to them as well as the customers who supported my work by purchasing the table mats and napkins.